Just as the whole crisis with Putin's
little incursion into Ukraine (you know, the one where he's holding all the
cards and asking us if we want to say something about it) is finally getting
beyond out of hand, I was delighted today to discover what may be my newest
guilty pleasure: Mark Leibovich, author of last year's epic dish-out on inside
Washington, This Town, has a new
regular column for The New York Times (the
first reason for me to actually regularly visit The Times since the departure of Nate Silver), which I am happy to
report is written very much in the same style as his book. His first target? Possibly the most "This Town" race in America, in a place about as far from "This Town" as possible: the race for Senate in Kentucky. The
highlights are fantastic:
"McConnell
and Grimes may be the main combatants, but the front lines of affront in this
Bluegrass State battle are occupied by the competing spokeswomen, Norton and
Cooper. They brim with enthusiasm for their jobs, their candidates and their
country. But perhaps more important, they are fluent in the lingua franca of
chagrin, and eager to share with us — via clinically composed news release,
email, tweet or whatever — how deeply troubled and appalled they are by something
their opponent did, didn’t do or might possibly be associated with...
Not
long ago, the privilege of speaking publicly on behalf of a candidate belonged
to a select few operatives, usually 40- and 50-somethings who spoke with
deliberate authority and, in the case of Senate races, often had deep ties to
the candidates, the state and political reporters. Things have changed. Norton
and Cooper, 25 and 23 respectively, are typical of young political operatives
at work today. Each speaks with a Southern accent, though neither is from the
South, let alone Kentucky. When this race is settled, there’s a good chance
each will turn up working for another candidate somewhere else, condemning the
dishonest attacks of their opponents, demanding apologies that will never come
and telling us what the people of said state are sick and tired of. The job now
requires no special education or experience, no roots to a state and no
affiliation with a candidate. The prized skill set is merely the ability to get
your noise heard above the rest of the cacophony, which, of course, just
creates more noise...compared with even five years ago, political races now
exist fully in an anarchic hyperspace that creates a synergy of desperation
between the feeders and the beasts. “Sometimes I would put out a bunch of press
releases, and some reporter will call and say, ‘You know the other guys are
putting out more stuff,’ ” says Brian Walsh, a former spokesman for the
National Republican Senatorial Committee. The media, Walsh says, is as invested
in the game of back and forth as the actual campaigns are “even though we all
laugh at the cheesiness,” he says...
If
you were stuck, for example, in one of those bladder-bursting traffic jams on
the George Washington Bridge, you may not have been wondering if your misery
was feeding into Chris Christie’s problematic “bullying narrative.” But his
ability to navigate a public-relations crisis became the prevailing data
point."
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